It’s a two-part show “Live on 65” (from the 65th floor of the Empire State Building). We’re covering the tight learning curve the industry is going through because of the AI impact and also how AI is affecting the Marketing Analytics field.

Whether you’re a seasoned and experienced marketing executive, or even a graduate ready to leap into a marketing career, we all still have a lot to learn. But where do we go to get qualified education and practical, hands-on, training in the age of AI? Have you noticed that AI has been at the forefront of marketing conversations for about 18 months now – and in that short period the industry is already littered with AI experts.

There’s a kind of benchmark that, I seem to remember, came from the book “Tipping Point” where the author (Malcolm Gladwell) suggests that an “expert” is someone who has had at least ten years of experience in a certain subject or profession. So, many of the experts out there may be some eight and half years short of the goal!

Seriously, in this two-part show I chatted with Lou Cohen, a real Professor of Digital Marketing and also Head of Performance Marketing in the Americas with Ernst & Young, one of the world’s largest consulting firms. I get his feel for the current state of training and education starting with the foundation block of whether the famous 4 Ps are still relevant in this day and age.

And the analytics side of the industry is having the same fun-time dealing with AI in that sector and how it’s affecting systems, tools and processes. Jenn Kunz who is Manager of Analytics Engineering at Sony/PlayStation joins me along with Jim Sterne, founder of the Marketing Analytics Summit which celebrates its 25th anniversary this year.

Let me know your thoughts on the show and what (and who) you’d like more of. All ideas for current and new topics welcome.