Hong Kong.

I took the tram to Victoria Peak (known locally simply as “the peak”) and marvelled as I looked across the skyline. I just knew that another love affair with yet another city, was about to begin.

Our new office is located in Central, which is downtown. There are the twin towers of the International Financial Centre which are known simply as IFC1 and IFC 2. IFC2 is the tallest building in Hong Kong. We’re located in IFC1 which is the little brother. However, in the same building, our neighbours include, Google, DoubleClick, Oracle and a number of other tech and marketing companies. So, we’re in very good company!

The night before the official opening event for our new office, Jim Banks ( a previous resident of Hong Kong for 20 years) took us all out for dinner to Lang Kwai Fong. This is a very dull and subdued area where it’s hard to find a drink and something to eat… Er, to be truthful, you could die of having a good time in this place!

If you want to get noticed in this huge city to promote a new product, there are the usual ways to do it. You can use TV, Radio, Press, Outdoor, Internet… Or you could just get some people to carry you around on their shoulders while you wave around a carton of your new brand of milk.

The official opening event for our new Asia/Pacific Rim operation was held in the famous Happy Valley at the football club. It was a fairly intimate and very laid back event. And I was delighted that the President and CEO of Think Partnership Inc (our parent company) took the time to fly all the way out to join us. Scott P Mitchell is one of the smartest guys I have ever met in the interactive marketing space. He’s also one of the greatest businessmen I’ve ever known. And yes, he’s a hell of a nice guy too. So, as you can imagine, both Jim banks and I are very happy to have such a resourceful and talented guy for support in the venture. Here’s myself, Jim and Scott at the opening event.

I have some good friends in Hong Kong. And a very strange thing with my buddy Eddie Choi. I wrote about a small world thing with Eddie when he, coincidentally, ended up sitting behind me on a random flight to Nanjing, China and just tapped me on the shoulder.

This time, I was I heading back on the subway to my hotel from the office and standing on the escalator, when – tap on the shoulder – there was Eddie again! In a city of seven million people that’s quite spooky!

Here I am with Eddie and another buddy, Shri, who runs a niche ex pat business in Hong Kong and is also a moderator at Webmaster World.

A group of us went out for traditional Chinese food. Jim had been recommended a place by the concierge at our hotel. What a laugh that was. After first of all mistaking the stock pot for the soup course (yes were sipping the hot pot stock on its own) we then set about cooking our own food at the table.

As you can tell from the pic of Jim and Sheree, his lovely wife-to-be, just about everything got thrown in!

Ahhh… so that’ s where my underpants ended up!

We met with all of the major search engines while we were there. We had great meetings with MSN and, as I mentioned, Google are in the same building as us. But I was particularly happy with a meeting we had with Yahoo! I spent some time with Yahoo!’s Frankie Ho in Nanjing. So it was great to catch up with him and his Boss Sammy Hsieh. We really do have some excellent joint initiatives to look forward to. Frankie is sitting next to Jim. And Sammy is next to me.

Someone I did spend quite some time with at both ad:tech Shanghai and SES Nanjing, is Inway Ni. He’s joint venture partner with Incisive Media for SES, China. He’s also part of the fastest growing online marketing company in China. So when he and his boss invited Jim and I to fly to his city in China for a catch up and dinner, we couldn’t resist.

Inway is based in Xiamen which is a wonderful seaside resort. So it was a very casual and relaxed meeting we had. The seafront and promenade in Xiamen are as beautiful as you’ll see anywhere.

And this time, when we had traditional Chinese food, there were no problems. Inway and his boss, R.Q. had booked a private dining room in the largest restaurant in the city. And then they proceeded to have served the most wonderful banquet you can imagine. The food was so varied and interesting. Of course, there was the big laugh when Inway asked Jim if there was any food he preferred not to eat, and he answered “seafood!” In a resort where the bulk of the fresh food comes from the sea, you can imagine the reaction that got 🙂

And so, after a flying visit to meet with our new Chinese colleagues, it was time to head back to Hong Kong.

Having spent the past couple of years working mainly in the north American market, I’m very much looking forward to the future in the east. There are some very large and juicy brands that I’m just dying to work with on that side of the planet.

eMetrics Summit 2006

One of the conferences I look forward to the most on my annual schedule is eMetrics Summit. Chair of the conference is my one of my closest friends, Jim Sterne. Jim is also President of the Web Analytics Association.

The conference attracts, literally, the royalty of UK and European brands. And the same for US brands at the Santa Barbara version of the conference. It’s popularity is growing rapidly with new shows for Germany later this month and Washington DC in October.

Not only is Jim Sterne one of the greatest public speakers you’ll ever hear, he’s also one of the most knowledgeable consultants in online marketing you’ll ever meet.

The conference is small and exclusive which means that networking is easy and over the period of three days you can make many new contacts. I’ve personally generated more quality leads for big brand companies from this conference, than any other.

And I also try to attend as many of the sessions as I can squeeze in. These are presentations from those working on the front line of online business. So they take analytics and metrics very seriously. Many have huge web sites with millions of pages and visitors to track and monitor. End user behaviour and click stream data is something that I’m becoming increasingly immersed in. So here, I also get the opportunity to talk to the leading solutions providers who have many a tale to tell about their own clients.

Plus, as Jim Sterne is known for providing the best surroundings and catering for his conferences (he has much style and taste) you can expect to put on an extra few pounds with the sumptuous lunches and dinners.

You can see the great man himself, in the distance, getting proceedings under way here.

And as it’s a little more intimate than the conference Goliath that is ad:tech, I can get some quality time with industry buddies such as my pal Bryan Eisenberg of Future Now Inc.

Bryan and I connect in a lot of areas when it comes to search marketing. He really does get the big picture, for certain. I’ve just finished my review copy of the new book he and brother Jeffrey have written, and it’s pure gold. “Waiting for your cat to bark” is a guaranteed New York Times/Wall Street Journal/ International best seller. No doubt about it.

From pre-click (search) to post-click (persuasion) Bryan and Jeffrey are masters. And because they have such strong marketing backgrounds (like Jim Sterne also) we have some very interesting conversations about search marketing and what really works to increase query streams and follow up with persuasion architecture developed to induce the highest rates of conversion. I do sincerely mean this, buy “Waiting for your cat to bark” as soon as it’s a available (June with complementary CD and Yahoo! Search Marketing token).

Oh no – it’s another eMetrics dinner! Wonder who the empty seat belongs too?

I had an opportunity to catch up with my new business partner, Jim Banks. And one of the UK’s most respected industry commentators, Ashley Friedlein of the e commerce resource behemoth that is e-consultancy.

And who could the two people in this photo be? They are, in fact, Jackie and Andy from Reality PR who handle PR for this conference, as well as SES in London. Not only that, Jackie used to handle Danny Sullivan’s PR and from time-to-time handles mine, when I’m in the UK. They’re also great friends and I love to have a night out with them. They’re both completely nuts!

Napa Valley.

And so it was, that after the heady excitement of ad:tech, a select group got together with the wonderful Sue Bratton and headed out to wine country.

We stopped on the way at a wonderful new winery which isn’t actually open for business yet. But our tour guide was a friend so we were invited. By the way, I’d recommend Jim Tennant as a tour guide to anyone thinking about a Napa Valley trip. He really did a magnificent job.

So the first stop was at Palmaz as I’ve just mentioned, it’s not officially open to the public (will be soon) so it was very much a special treat to get in and see it first.

Here we are, my wife and I, with a spectacular backdrop of what Merlot looks like before it gets to me 🙂

And here’s me inside Palmaz. I know there’s Merlot in there somewhere!

That evening the group split into two parties. One which went to the famous French Laundry restaurant. And another which went to the famous Bouchon restaurant. Both are very close to each other in Yountville and both are owned by celebrated Chef Thomas Keller I was with the Bouchon party. You can see my globe-trotting buddy Bill Hunt at the table. Yes we do meet up everywhere!

We stayed at the wonderfully luxurious Villagio Inn and Spa which I’d recommend to anyone. A wonderful place.

The following morning we were taken to Artesa to start the day with a little sparkling Cava. Excellent.

Napa has some beautiful countryside, so it was a very relaxing day.

We moved on to Diamond Oaks where we tasted more wine and had an excellent picnic.

The whole thing was just so laid back. I almost relaxed for a moment!

In the afternoon we moved on to… yes, event more wine tasting. This time at the wonderful Opus 1 winery . I snapped a nice picture of Tatjana sitting on the grass with its wonderful tree lined entrance as a backdrop.

And then, in the evening, the highlight for many in our group: dinner in the wine cave at Reverie. First of all we were greeted and treated to appetizers and drinks out in the grounds. We found ourselves standing in a small glade with a circle of trees

And just look at the height of these trees!

And then, let the real eating and drinking begin as we entered the wine cave.

The setting was perfect for our group. I won’t give a laundry list of names. But some of the greatest minds in online marketing sat around the table together that night.

And the wine kept flowing.

I can’t tell you just how great the weekend was. So thanks Sue Bratton once again, for arranging such a great time with such great people.

Chicago is great!

I mentioned in an earlier post just how much I adore San Francisco. It really is a joy to visit. Up there on my list of loves is Boston, also. But there’s Chicago too. Now that’s where my corporate headquarters are. And I love to visit. In fact, I’m in Chicago tonight. I just didn’t know that I was going to be!

I missed my connection in Chicago on the way back to the UK from San Fran so I have to stay over in chi town. Big apology from American Airlines and all that – but my schedule is sooo tight as I have Jim Sterne’s eMetrics summit in London all this week.

Anyway, I had a wonderful weekend in Napa Valley and feel all the more… er, tired for it!

I’ll drop a little post about that later this week.

But one thing I did forget to post, was a picture I took of the first incarnation of Google. It stands in the reception area in one of the buildings and it’s referred to as the “corkboard”. That being due to the fact that Craig Silverstein used exactly that to hold together the many hard drives required to power Google, at that time. About 20, in total, probably 🙂

I didn’t realize there was a rule about not taking pictures in the lobby area. But I doubt if either I, or Matt Cutts will get into real trouble for me posting a shot of what a hard drive looked like back in 1998!

On the subject of Matt, my ClickZ article is over here. And you can hear the audio excerpts here and here.

I took my wife to see the Golden gate bridge yesterday. It was her first visit to San Fran, so it had to be done. I haven’t been to the bridge for ages. It was so good to have a little “touristy” time again

Matt Cutts.

He is as honest and genuine as they come. And last week, at Webmaster World, Matt Cutts and I got together and recorded a wonderfully information packed interview for a new audio project I’m working on.

I played some clips from it at ad:tech and I had a huge number of requests for copies of them. But, there’s more. I needed some more information from Matt, so he was kind enough to invite me to the Googleplex to do another hour and hang with him for a little while.

I have to say, he is just the easiest guy ever to interview. So relaxed, knowledgeable and… don’t be offended by this, Matt – nice! I know some people hate nice, but there’s no better word for him. For those who don’t know Matt, I took this pic of him right after our interview at the plex.

There are links to clips from my “Matt sessions” in my ClickZ column. I’ll write more about the column on Monday when it’s published. The last column received a huge amount of response. HUGE! But I have to say, I was very fucking pissed off with some of the worthless criticism it received from a bunch of snide commentators with nothing constructive to contribute. I do wish some people in this industry would just grow up.

Thank you very much to a certain “class” lady who rectified a thread which went completely wrong. And also to the moderator of same forum who wrote and apologized for his own snide comments.

I’ll comment more when my ClickZ follow-up is published.

Ad:tech – It’s 10,000 !!!

Correct – ad:tech drew more than ten thousand people this time in San Francisco. It was an explosive show! Well done Sue Bratton and Warren Pickett for making it one of the most exciting events of the year, to date. Roll on Chicago, New York, Shanghai, Singapore, Sydney etc., etc.

Yes, it’s Bill Hunt in the picture below. Bill appears more in my blog than I do! However, our meeting was very important, as Bill has been the keeper of the stick since the Webmaster World conference.

So “sticky” and I were reunited and all was well.

I did a one-man-one-hour session at ad:tech, this time. Sue Bratton has to put a lot of trust in you to do the one-man show thing. And it was such a great audience. My pal, the one-and-only Kevin Ryan did the introduction and off it went. Feedback from the audience was fantastic because I played some exclusive audio clips from the interview I did with Matt Cutts at Google. Annnnnnd, here’s the audience!

ad:tech San Francisco 2006

I have this dilemma of being torn between two lovers. It’s a hard one. For many years I’ve been having two intimate relationships and can’t let either of them go. I simply cannot be monogamous. I know I should choose between one and the other, but it’s so difficult.

My two favourite cities in America to visit, are Boston and San Francisco. I know I should choose one over the other as favourite, but I can’t do it. But having spent last week in Boston and arriving in San Francisco this week, I’ve decided to live a dual life by keeping both east and west coast love affairs on the go.

I dipped back into the UK for a couple of days to empty the suitcase, wash the contents and head off again. I did a great one day workshop in London, with my friend and new partner in SEM, Jim Banks. Tuesday morning I headed off to Los Angeles for a quick meeting and then flew up to San Francisco.

It’s the truth that San Francisco is a city I absolutely adore. It has such a wonderful feel. The people are so friendly and laid back. And arts, entertainment, bars, restaurants and clubs abound. Plus, of course, there’s also wine country. So my wife will be flying in to join me for a weekend visit to Napa Valley. Which, as you can imagine, for “Little ole wine drinker me”, I’m very much looking forward to.

My room has a wonderful view of the city from the opposite direction of downtown. So I can see over the bay and I have the Moscone Center (the conference venue) right outside my bedroom window (the building with the flags).

The exhibit opened with the usual thunderous charge this morning. And it really is HUGE this year. Figures of 8,500 are already being bandied around.

And as you can see, in usual ad:tech style, these 888 booth babes give an indication of just how low key, quiet and sedate the show is 🙂

Webmaster World Conference wrap up.

I took a red eye out of Boston on Wednesday evening. I’d completely forgotten what my family look like and where I live. So, I have exactly two and a half days at home before I head back across the pond again.

There are two conferences next week. Killer search marketing strategies in London. And then when ad:tech San Francisco finishes, I have to head straight to London for Jim Sterne’s Emetrics Summit, the week after. I felt certain that I had some time at home immediately after that… And then realized that my buddy Jim Banks has the official opening of our Hong Kong office right between that and SES London.

So, I’ll be back on the road for weeks again by the way it looks.

Webmaster World Conference was a lot of fun, as ever. And you may not believe it, but it’s absolutely true. Who was the first person I bumped into as I entered the conference venue?

I think Bill Hunt is on my blog more than I am!

The night before the conference started I got together with my long standing buddy, Fredrick Marckini. He’s not only one of the most seasoned and successful search marketing gurus in our industry, for me he’s also the funniest.

At some point during the event, Fredrick and I ended up back at his city apartment. Here (along with a very cute cat) he has his musical room with keyboards, guitars, the lot. So inspired by a mixture of Merlot and Cabernet we attempted to tune the guitars. Fredrick was much more successful than I was and even managed to blast out a Beatles number (and not too badly, either). Personally, my fingers could only find a long series of misshaped chords which sounded a lot like Fredrick’s cat walking up and down the keyboard. Merlot one – fingers nil!

On the first day of the conference, I was due on the organic panel, as usual. It was supposed to be moderated by Jessie Strichiola but for some reason she couldn’t attend. So Captain Brett asked me if I’d stand in and do the honors. I was more than happy to do that and it gave a chance to get some fresh blood on the panel as stalwart Bruce Clay was joined by Aaron Wall and Todd Malicoat (AKA Stuntdbl).

It was a good session. No photo’s though as my camera and I were separated a couple of times during the show. I did get a nice surprise when I was introduced to Andy Hagans (AKA Mr Angry for a short period). We had a couple of drinks and a chance to catch up on stuff. Mainly current happenings in China and the developing market place. Here’s Andy with me and Aaron Wall.

I met a new friend who was speaking for the first time at WMW (I think). Elisabeth Archambault runs her affiliate business up in Canada. She certainly knows the affiliate game inside out, that’s for sure.

It has to be said that, the highlight of the first day was eventually getting my long overdue interview with search engine superstar, Matt Cutts. He and I chatted for just under an hour covering a lot of topics. Matt is such a nice patient guy and has time for everybody (even if it takes almost two years, in some cases 🙂

He’s an absolute natural when it comes to being interviewed. I’ve listened to the rough cut of the interview and it sounds really good. But it’s not going to be available for a couple of weeks. I still have part two to complete with him. And I won’t be back in the UK to edit and package it until I get back, a few days before heading to China again. Which reminds me. I also have two good interviews with Thomas Bindl and Alan Webb, respectively, with their views on SEO from a European perspective.

I did my usual basic links session on day two, ably supported by the “Moses” of linking, Eric Ward. As well as Jim Boykin and Bill Hartzer. Jim’s presentation was jam packed with actionable do it now data which I thought was just great. And really well presented. And similar from Bill, even if he did start with a joke even cornier than I would come out with! Having said that, there is no doubt I’ll probably use it myself at… er… all right Bill, I was just yanking yer chain a bit 😉

And after that it was a special birthday lunch with Search Engine Watch forums editor, Elisabeth Osmeloski, not looking a day older than the 21 she is 😉

I sat next to her in the restaurant and insisted that she did the full thing. A huge lobster followed by a huge dose of chocolate desert washed down with a few Bloody Mary’s and the odd Pinot Grigio or two. Elisabeth used to work up in Maine with Anne Kennedy and the Beyond Ink crew. And so it was that the “deliciously slinky” Alex Bennert, very kindly took care of the bill. I left the restaurant with Alex who seemed to get sucked into Sephora (next door to the restaurant) and hasn’t been seen since I understand 🙂

It wasn’t until got to Logan airport I realized I’d left my wooden stick in the restaurant as we’d gone there directly after my session and I was still wielding it. What wooden stick is that, Mike.

Well… You’ll just have to come to a conference to find out.

Textbook SEO – naff!

My Clickz column is over here:

I’m just so sick to the back teeth of having to answer questions at conferences and events that have so little to do with getting a decent rank at search engines. And I’m convinced that a lot of SEO type forums (no, not all of them) are responsible for perpetuating a lot of this nonsense.

I was having a conversation this weekend with some smart people in the industry about textbook SEO and forums. And all agreed with me when I said, there are only two types of information in SEO forums: very useful and complete crap!

It’s the trying to figure out which is which for new online marketers which is the difficult bit.

This year, I’m on a mission to eliminate any unnecessary tasks that don’t affect the ranking of a page profoundly. I mean really get rid of any of the superfluous nonsense frequently preached about meta data and well… any other such waste of time 1999 nonsense.

Of course, I only have my own data to go on. But as we have clients in the hundreds, it means that we have a lot of data to judge performance on.

It’ll be interesting to see what useful feedback I get.

The road to hell and back.

There is an artiste in the UK, by the name of Chris Rea. He’s from my part of the world and I have every single piece of music he ever released. He is one of the most incredible slide guitar player you’re ever likely to hear. Except, you most likely won’t get the chance now, as he is just completing his farewell tour in Europe.

His first hit, in the UK and in the States was way back in the 70s, with a song called “Fool if you think it’s over.” I met Chris many times during my years as a radio DJ and always enjoyed interviewing him.

I attended his last concert in my home town, last week. It was simply wonderful. The tour is tagged as “The road to hell and back” which references his biggest ever hit.

So, I bought the tour shirt. And it was this shirt I was wearing, when I popped up to Portland, Maine, to meet a friend I love dearly, who really has been to hell and back.

My friend Jenn, is well known in the SEM industry. And for almost the past year she has been recovering from the most horrendous accident she was involved in.

Now she really is on the way back. And it’s thanks to the support that she’s had directly from Alex Bennert (another wonderful person and dear friend) and her boss Anne Kennedy at Beyond Ink, who took her under their wing up their in Maine.

So I was delighted to see her looking beautiful and radiant like her old self. Now, it has to be said, she still has a long way to go before she’s back on top of everything. But she is a remarkable lady with strength, courage and determination (and my “Road to hell and back” shirt!).

This is a wonderful community. I think I can quote (badly, probably) my mate Dave Naylor, who said something along the lines of “in this industry, what you have is friends first, and you stick up for them.” Well, I’m proud to be a friend of Jenn’s.

Onwards and upwards Jenn. And know that I’m supporting you 100% girl 😉

This was my first trip to Portland, Maine. And certainly, one of the first ladies in search, Anne Kennedy, is one of the first ladies of Portland. She has grown her business to the point that she’s moving everyone into a plush new executive floor downtown. Beyond Ink is a thriving business and that’s no surprise, when you have someone as hugely smart and perceptive as the “deliciously slinky” Alex Bennert running the enterprise.

Anne and her husband Gerry, treated us all to a fabulous night out at one of Portland’s leading restaurants. Before that, we downed a few Martini’s in an excellent Euro trash type bar. Here you can see me with my arms around both Anne and Alex. And yes, judging from my look, either I have my eyes closed… or I’m very much focused on Jenn’s cleavage! Hey, whatever – I’m a guy!

Over to the right you can see Gerry, Anne’s extraordinarily friendly hubby. And behind Jenn is Alex’s husband, Huck. And they make such a great pair also. He’s a bit of a rock star type with his band up in the North East and she’s… Nuts!

I’m back and firmly ensconced in Boston again, now. It’s a big week this coming week. What promises to be Brett’s biggest ever Webmaster World conference. The place is buzzing already and the conference doesn’t start until Tuesday.

I think Brett Tabke is going to be one very happy guy at the end of this one. The Webmaster World conferences started mainly as a complete piss-up for the webmaster community (there’s still a great deal of that) but now it’s growing up to be a force to be reckoned with in the search conference space.

For me, it’s a joy to come back to one of my favourite cities in the US. I adore Boston in the same way I love San Francisco (and I’ll be in SFO next week!). During my iProspect days I spent a lot of time here hanging with my great friend, Fredrick Marckini.

One of the bars I love here is a real cheesy touristy place, called Joe’s American Bar and Diner. But the food is great and it’s so nice to sit outside at Long Wharf when the weather is good.

Just across the road, you have Faneuil Hall.

And Quincy Market.

And this may look like any ordinary street. But this is Newbury Street. One of the greatest streets in the whole world!
Okay… let the conference begin. And if you’ve been struggling with whether you should attend this one or not… believe me when I tell you it’s going to be a cracker!