Trust me when I tell you this is a truly interesting and insightful conversation. As the digital marketing industry, in particular for this show – search – continues to evolve into a new era of Artificial Intelligence and Machine Learning it’s so hard to get a bead on what will appear on the horizon next.

The fact is, at the dawning of this new era, it’s the end of the world wide web as we’ve known it and used it as end user data is beginning to show. And for me, as we touch on in our conversation we need to shift our focus from “algorithms to thinking machines.”

This SEO-to-Go special brings you some excellent insights about where we are now and where we’re going next. And I don’t mean in years; I mean in a matter of months. Join me and my guests, two leading minds from the worlds of SEO and PPC. Michael King and Frederick Vallaeys talk to me about how integrated marketing and brand building should be our main area of focus going forward.

But in this new, upcoming “agentic world” with software agents doing everything for us, including shopping, I throw in the notion of potential brand erosion as software agents are developed for efficiency and value and could care less about brand.

And Sandra Finlay, organizer of SMX London, joins the panel with Mike and Fred, two of her top keynote speakers at the show. And together, we all discuss the line up of speakers, sessions and all the fun of an in-person conference.

You’ll learn a whole lot from this show and a whole lot more at SMX, London.