How do you use customer centric data from a digital analytics point of view and roll that into the overall company value? You’ll get an idea of that and so much more as one of my guests on the show wrote a book on that very subject.

Is customer centric just a term used by large corporations with gazillions of customers? Nope, even smaller, leaner and more nimble companies can use their data in the same way as larger enterprises do in the same customer centric way. Another of my guests has done just that in the online world of RV Rentals.

Being customer centric is actually a cultural thing, the whole organization has to be involved. It’s crucial that everyone who can benefit from customer insights across the enterprise does have access to it. Well, another of my guests has a solution designed specifically to encourage the sharing of data across the entire organization.

And as we head into the AI and agentic new world of marketing and sales, how will that affect customer connections and personalization? There’s a lot to unpack on the show as usual.

Leading industry consultant, author and keynote speaker Allison Hartsoe an Operating Partner with Electrigarden Ventures, joins my expert panel along with Martijn Scheijbeler, SVP Marketing at the hugely popular site RVShare and Jake Sapirstein developer of the knowledge sharing tool, Datatinga.