At the recent Pubcon Conference in Austin, Texas, SES-TV host Mike Grehan sat down to chat with Martha van Berkel, CEO of SchemaApp. Schema is all about structured data and Martha is a leading expert in the field of applying Schema to large enterprise level web sites. And structured data is perfect for applying machine learning. With all of the talk about AI in SEO this is the perfect starting point for your web site. Take a listen – take Martha’s advice.