One Billion Searchers!

At 4.00 PM on Monday next week I’m doing a special session in the ClickZ track called “One Billion Searchers” (a little nod in the direction of James McGregor) .

My little brother from China, Inway Ni is flying in from Xiamen. And my globe-trotting-SEO-pal, Bill hunt of Global Strategies will be joining the panel. Plus, there’ll be one other guest.

I’ll be moderating. Inway will give an overview of the search landscape in China. He’ll talk about the big search engines in China such as Baidu and Ali Baba as well as better known names in the west such as Google and Yahoo. And he’ll cover some of the tactical issues of optimizing web pages for China. It’s a big country with a lot of provinces and a lot of twists and turns in language and dialect.

Bill will talk about search marketing in China from an agency perspective. Global Strategies is now part of Neo@Ogilvy, the Ogilvy Group’s global digital and direct media company. Bill has plenty of experience with big site SEO working with clients like IBM. And he also has great insight into the Chinese search market place.

It’s a casual session with plenty of time for panel discussion and audience Q&A. So, if you’re thinking about entering the fastest developing economy on the planet, come find out what’s fact, what’s hype… What’s really happening.

Oooops! Must be reciprocal when deserved…

Lee Odden (nice bloke) has an interview with me over here.


And, for no other reason than my eldest son dared me too…

He found a badly wrecked picture of me when I was only 18 in my late father’s stuff and was very impressed with my hairstyle, the satin jacket, strange choice of Boston strangler gloves and very weird choker chain. Had he only seen the strange looking cigarette I was smoking just before the pic, I’m sure he would have been doubly proud! 🙂

What?

The other family…

A few weeks back, my buddy Kevin Ryan, recently appointed Vice President, Global Content Director Search Engine Watch and Search Engine Strategies, flew into Los Angeles, contract in hand, to sign me up as Chair and Host for SES, London.

And now there’s even more SES news. My long time pal and drinking partner, Andrew Goodman, let slip in last week’s PageZero newsletter, that he has signed with Kevin and the SES family again. So, Andrew remains in place as Chair and Host of SES, Toronto. Congratulations and cheers to more beers, mate!

Those wonderful family days…

We had a little family get together at the weekend. I really look forward to getting together with everyone.

It’s the first time in ages that these two shady ladies were at a family gathering at the same time, for a while.

My wife Tatiana and daughter, Dasha.

I love Dasha to bits. Even though I did throw her out of the house a few months ago. She has her own place in another part of Newcastle. She’s moving to Manchester to start university there in September. It’s a good job I love Manchester (such a happening place) as I’ll be spending a lot of time travelling back and forth to see her.

By the way, commiserations to all my pals in Manchester over the sad news of Tony (Mr Madchester) Wilson’s passing. He really played a huge part in, not only the Manchester music scene, but the UK and music generally.

Anyway, Lee Odden asked me a question about my blog last week. It was part of an interview. And so I explained to him that I started the blog for my mom. She’s in her seventies so doesn’t travel as much as she used to. So I thought the blog would be a good thing for her to keep up to date with where I am on the planet.

My brother, Stephen dips in and out of the blog every now and again to see where I am. He then sends me very insulting (but very funny) emails! Anyway, I promised that I’d post this pic of me, mom and Stephen at the weekend. So here it is.

This is how you sell search marketing services?

This guy spams me at an old email address (twice). Sends the same to me via the enquiries form at my book site. And then…Wait for it…He posts the same thing to a personal entry on my blog… And then follows it with another post with contact details (in case I need to contact him urgently, I guess).

Hey, Kaiser. in the space of four minutes you double spam me. Triple it by using my general enquiries form (for my customers). And then invade my personal space with a sales pitch and contact details… And you really expect me to buy something from you?

Who’s business books have you been reading? The alternative version of how to win friends and influence people, by Adolf Hitler!

Spam me like that again, and I’ll fly to the Philippines and insert the rough end of a pineapple directly into your ass!

Now go learn some business etiquette.

Message to Blue.

Joe, I hate that tattoo…

I know it’s not finished, so you’ll have to do that. But if you get one more like it – I’ll chin you! (Chin you is Geordie for “Chin you” for my non Geordie visitors)

I’m watching you boy…

A guaranteed number one listing at Google!

I’ve been burning up my keyboard for the past two weeks none stop writing. So I’ve had little time to read any of the latest news around the various other blogs, forums etc. So, maybe this has been covered in great detail elsewhere. But I had to just quickly break and blog this when I saw it a few minutes ago. I certainly haven’t seen this one in the States. However, it may have been the talk of the industry in the UK while I’ve been away for all I know. Still worth a mention though.

I was researching some stuff at Google UK and noticed a new little feature at the bottom of the page on many of the searches I did. I did a search for – digital cameras – to test how “universal” the feature is.

Take a look at the screenshot below at the very last item.(Click on the image to make it larger)

And now take a look at what happens when you click the plus sign.

Yes, you get to input the URL of a favourite page on the query subject, click the button and , of course, you’re taken to your Google account to log in to your personalized search. Next time you search for digital cameras, your favourite page is up top with a little marker.

I’ve written a great deal about end user data and how in search it’s mainly implicit data, but explicit would be much more useful. What a neat little way to get someone to be explicit.

Hehe! Now it is possible to guarantee a number one hit at Google 🙂

Tom Jones, Muhammad Ali and Kim Davis…

Last weekend we had a family get-together at my brother’s house. Because of my travel schedule, I haven’t been able to get to any of the recent clan gatherings. So this is the first time I’ve been together with the family in recent times with no funeral involved

I hadn’t seen my late brother’s wife Emma, since his funeral. So it was great to see her and my nephew Andrew on a much less sombre occasion. Emma and I talked a lot about Paul. She talked about his obsession for collecting and hoarding things. And then completely surprised me with a file she had found in amongst his things, which was packed with stuff of my father’s which he had filed away and forgotten about.

It was like entering a time machine. So many old photos of my parents and so many press clippings and Dad’s memorabilia.

One or two things just leapt out at me though. Back in the sixties my Dad was a pal of Tom Jones. He was very young then and just getting a taste of the truly international stardom coming his way. His wife Linda became friends with my mother and Paul, Stephen and I became pals with Tom’s son, Mark.

And so it was, in the summer of 1968 (I think?) we ended up on holiday together on the beautiful Mediterranean island of Majorca (Mallorca). The picture below shows my late uncle Peter (second from left) my parents (third and fourth from left) and Tom Jones and his wife Linda at the top of the table.

What a night that was. I remember my brothers and I (and Tom’s son) weren’t old enough to go to the night club with them. But the following day, I remember they all had huge hangovers!

Later in life, Tom’s career took a little downward turn. But when his manager died, it was his son Mark who took over. And this transformed his career and brought him back big time with his cover of Prince’s song, Kiss. I haven’t heard from Mark since my father’s funeral. But even then, we both had great memories of that wonderful holiday together all those years ago.

My Dad was a real character. A wonderful story teller and downright great guy. He was a stinking parent. And he knew that. But when I was old enough to start hanging with him, I realized what a great personality he was and what a fantastic sense of humour he had (very zany). So, back in the day, when he was hanging with all of his show-biz pals, I got to meet many of them myself.

I remember him hanging with Muhammad Ali when he used to come into the UK. My father’s long time friend was a guy called Johnnie Walker (no relation to the whisky) and he was an amateur boxer. When he was in the navy, he won some major trophy trophy three times in a row. This was really something special and much admired by Ali. So he became friends with Johnnie, and in turn, my old Dad too. I found this wonderful pic of my Dad and Ali back in the early seventies I guess. Nice suit, Dad. Just finished your audition for Starsky and Hutch had you 🙂

I really got emotional when I came across the pics and press clippings of a young girl by the name of Kim Davis. Way back in the mid to late sixties, my Dad discovered a very talented young singer. Of mixed race, she lived in a pretty run-down area of the city. Long story short, my Dad took her in as manager and father figure. And so it was, I acquired my unofficially adopted sister.

Kim was a beautiful soul. We loved to listen to music together and made albums full of pictures and press clippings of our favourite stars. We were both huge Dusty Springfield fans (and later we both got to meet her).

Over a couple of years, Kim’s singing became more and more mature and professional. She formed a band with some local guys and went on the road as Kim and The Kinetics. I used to love to go and hang with her when she and the band were rehearsing. I was learning to play the drums at the time and the band would often let me jam with them.

But most of all, I used to love to watch my big sister live with an audience. She was a complete babe and the guys loved her. I was so proud of her. And I was broken hearted when, just as she had her first top 40 hit, she died of a brain tumour. So young. So talented. And such a loss. I cried a river.

I was never able to track any of Kim’s records down. They all seemed to have disappeared after she died. So imagine my surprise and delight, when amongst all of the old stuff I was rummaging through at the weekend, I found one of her records inside a battered cardboard envelope.

At Christmas, I treated myself to a USB turntable. It’s a turntable you connect directly to your computer and converts your old vinyl records into mp3 files. As soon as I got back home I had Kim’s only top 40 hit playing on my iPod almost within minutes. And I played it over and over again. It was so great to hear her voice again, and a million memories of when we were young came flooding back to me.

So for the very first time, in who knows how many years, my family, friends and people who knew Kim can now hear her again, in digital format, just by clicking “Are you ready for love.”

Sex, drugs rock and… Jaron Schaechter!

No innuendo going on here. It just turns out that, my friend and client (project manager supreme with Accenture) is now blogging about Amsterdam. And Amsterdam, as we all know is famous (make that infamous) for more than just cheese 😉

Jaron has taken up something called wakeboarding. This looks hugely adventurous to someone like me, where simply waking up can sometimes be a challenge.

As Jaron is a novice blogger, he checked out quite a few other bogs for content before he started his. He made the, not so startling discovery, that a lot of blogs are full of crap. Now, we can all be responsible for a little bit of that, I’m sure. Not every post a blogger makes is going to sound like Einstein or Shakespeare on steroids. However, he (and many others in this industry) could do well to cast an eyeball or two over this little gem. Can’t say I agree with everything in there. But there’s a whole lot that I do. And it’s very well written.

Of course, now that he’s chasing some quality link data from bloggers, I think I can help. Get Lisa Barone and Andy Beal to link to you 🙂

But seriously… remember, you need good descriptive anchor text around all of your links. And I can certainly help there with a keyphrase you should be number one at Google for get the drinks in Jaron, it’s your round 🙂

SES London 2008


I’m proud, privileged and honored, to say the least, about being appointed as chair and host of next year’s SES, London.

Danny Sullivan and Chris Sherman have set the bar pretty high for what is the premier search marketing show in the UK. So it’s up to me to keep the pace. And I’m certainly looking forward to adding new and interesting topics, speakers and panels.

Of course, if you have any ideas you’d like to pitch yourself, or comments on previous shows, then please feel free to post them here. Or if you prefer to go direct, you can get me here:

seslondon gmail.com

Thanks to Kevin Ryan and Rory Brown at Incisive for your support. I’m sincerely looking forward to working with you both, as well as Stew Quealy, Marilyn Crafts and the rest of the SES team.