Lily Ray from Amsive Digital is one of the most recognized faces in the SEO industry. She’s an expert analyst and commentator on industry happenings and a world traveler to boot. And it turns out that apart from the SEO industry Mike and Lily have more in common. Not only do they only live a few miles from each other, Mike was a radio DJ in a former life and also a drummer in a band before that. And yes, Lily is also a drummer and a DJ – not only that, but she also built her own nightclub in the basement of her house in Brooklyn. But the conversation, as were other, has a lot about AI, ChatGPT Machine Learning and the effect it’s all having on the industry.