Gary Illyes is Developer Advocate at Google, but that’s one of the areas he’s involved in. During his time there he’s worked on indexing, ranking  and other areas of Google’s search engine function. He’s also very much a recognized figure at industry conferences and events and is keen to help as many SEOs as possible buy answering as many questions as possible when he can. Mike was surprised to discover that Gary had actually been a journalist at one time and was also a diving instructor. There was much to talk about – including, obviously AI, ChatGPT generally and other areas of Machine Learning.