Here’s another SEO treat. One more Inside Marketing/SEO-to-Go special. And I am blessed again to have four experts in the field of SEO and Publishing, or more specifically, News SEO. There are so many changes taking place in the SEO industry, it’s fair to say, SEO may not be dead, but maybe it just shouldn’t be called that anymore.

What makes publishing a really difficult sector to be in? Well, my expert panels describe the “speed” required to make sure that Google and other search engines have the freshest content. And when you’re chasing the TV news from one of the most recognized news brands, speed is what you need.

And what about AI and content creation? For news organizations where content is the product, not a strategy, how should you take advantage (or not) of AI sources and resources to automate content creation?

What about those AI Overviews, what needs to be done to get your brand headline in that space? And what about ROI on SEO? If we get zero-click results and AI Overviews not generating much click action, how do we monetize our content? All this and so much more fabulous conversation with my guests:

• John Shehata, CEO, Founder of NewzDash, GDdash, News & Editorial SEO Summit (NESS)
• Maddie Shepherd, Director, SEO, CBS News
• Barry Schwartz, News Editor, Search Engine Land
• John Barnes, Chief Digital Officer at William Reed, Chairman of PPA Digital Collective and AI Taskforce

So much great information from genuine industry experts! So ,what you waiting for? Jump right in!