Temporal Co-Occurrence: How does a Developing Event Affect Search Results?

My friend Dr Edel Garcia has written yet another fascinating paper.

He investigates how an in-progress event might shape search results in the websphere and the blogosphere.

From the introduction:

According to the National Oceanic & Atmospheric Administration (NOAA), Hurricane Katrina made landfall at approximately 7:10 a.m. EDT on Aug.29, 2005, in Plaquemines Parish, Lousiana (1). The hurricane impacted not only the environment and lives, but also the state economy, the stock market, and, as expected, search results from commercial search engines. This prompted us to investigate how evolving events like developing news stories, natural disasters, terrorist activities and other world events influence search results.

Prior studies indicate that there is a connection. According to an IBM group, searches for world trade center produced completely different results before and after the terrorist attack on September 11, 2001, indicating a change in the meaning of query terms (2). And according to Kleinberg, “understanding the pattern of a developing news story requires considering not just the content of the relevant articles but also how they evolve over time” (3). These studies suggest that external events can shape the meaning of queries and content of documents.
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Interestngly, for me, as a huge admirer of the work of Jon Kleinberg (mentioned above), SEM doyen, AdWords Guru and one of my best pals, Andrew Goodman dropped in to remind me of burstiness.

Kim Krause is my buddy!

It’s official…

Kim dropped in to ask me why all my buddy bloggers were men. I don’t know what she was suggesting, says he with a manly “did you see the Bears game?”

Kim is a lady blogger. I know this. I’ve seen ladies before. You can spot them a mile away. They’re an entirely different shape to men.

For the record… I have been a, not so secret, admirer of Kim’s for a long time now. She’s a very smart lady.

Glad to have you on my list of buddies.

Now I’ll go and read your tutorial on how to put those fancy feed logos on your blog 😉

A new beginning!

I mentioned in my ClickZ column today, that Websourced is no more (nor is Keyword Ranking).Officially, as of today we’re known as MarketSmart Interactive, Inc.

It’s part of our new strategy to focus on our clients’ online marketing needs as an integrated process. Of course, search is still at the core of our business, but we’re now able to offer much, much more in the way of marketing support than only search.

This year is going to be a very exciting year for us. As a Director of the company, it’s an honor for me to be part of the new management team which our ultra dynamic COO, George Douaire has created.

I’m looking forward to being part of what I believe will be the world’s biggest and most successful interactive agency.

Email alerts.

Just thought a quick apology was required to the people who have posted comments here – and then not heard a single response from me!

I’ve only just discovered where the check box was to set email alerts whenever someone else posts.

It’s the first lunchtime I’ve been sitting at my desk and had an opportunity to look at the Blogger settings since I launched the thing a few months back.

And who knows, tomorrow I may even get a chance to set up the links for RSS feeds, My Yahoo etc. I’ve already got Feedburner installed. I just need to find out how it works now!

I’ve also managed to look at the stats very quickly and was surprised to see that people do actually pop in here from time-to-time. Not only that, I discovered that three people found the site searching at Google for Dave Naylor. One person found their way here searching for Andy Atkins Kruger. And 12 people found their way here searching for www.mikegrehan.com

I mean, I’m all for convenience myself. But it’s just as easy to type that into your browser address bar as it is in Google’s search box – yes? (For the record most visitors come from searches on mike grehan or mike grehan blog and the rest come from various forums).

Anyway, blogging certainly takes up your time. Actually, for anyone who may be passing and knows about these things…

If you have a blog where people can post comments relating to an entry… And like some other bloggers I’ve seen, break the blog into topic sections…

Why would anyone start a forum these days?

Goodbye 2005!

Okay, just a quick and final short photo-tour of St Petersburg for those who’d be interested in celebrating new year 2006 in true, glamorous Russian style.

First of all, St Petersburg is not cheap. In fact, it can be more expensive than big brother Moscow (which is even more expensive than New York).

It could be done on an economy budget, I guess. But as this trip was my wife’s Christmas present, I pulled out all the stops. I can thoroughly recommend the Renaissance Hotel. You can get a small suite for as little as $200 per night. But if you want a larger suite with a city view, be prepared to pay a lot more per night.

It’s an ideal spot, as it’s a very short walk to the Winter Palace and Hermitage (State Museum) which houses some of the most fabulous artworks I’ve ever seen collected under one roof.

The hotel is also perfectly located for access to Nevsky Prospect, which is one of the most famous streets in Russia. The street is very long and very wide. And it has some of the most wonderful stores, restaurants and bars that you’ll find anywhere in the city.

Perhaps the most luxurious (and expensive) restaurant is Palkin. It is more than 220 years old and the food and service are out of this world. If you do find yourself in the city and you enjoy quality dining, this is a must. But be prepared to pay for it.

St Petersburg, somewhat like Paris, is a great walking city. But at this time of the year it begins to get extremely cold. So make sure to wear sensible underwear and a good quality, genuine Ushanka (not the cheap imported kind). You may want to put some other clothes on, of course!

Okay, here come a few shots and then it’s back to business and blogging as usual for 2006.

Catherine the Great had a notorious reputation for getting her kit off at the mere sight of a Grenadier. She’s known to have had many lovers who were frequently younger than half her age!

Just off Nevsky Prospect is a small park where she stands, proudly looking for young men in uniform, no doubt.

As you walk along Nevsky, you’ll likely cross the bridge over the Fontanki. At this time of the year it is completely frozen.

Also on Nevsky is the famous chocolate museum. I stood next to a chocolate Father Frost (a kind of Russian relative of the Santa Clause family). I almost had to prise my wife out of the building with a crowbar. So if you do have a sweet tooth, be sure to take someone to help you on the will power side!

The jewel in the city crown is, of course, the Winter palace and Hermitage Museum. As it is one of the most breathtaking places I have ever visited, I have no idea why I look so bloody miserable standing in the huge square at the entrance.

There are many ice carvings inside in the courtyard. Here I am watching the ice queen melt in my presence!

If you want to know just how totally extravagant the Russian royals were, visit the Winter palace and the reception room which is decorated entirely in real gold.

As we walked from room to room inside this huge building we saw originals by so many great artists, including Gainsborough, Rafael, Rembrandt… And to my wife’s delight, original works by Leonardo Da Vinci.

Your tour of the city wouldn’t be complete without a visit to St Isaacs cathedral. Once again, you can see that Russians of the time, as usual, were not doing things by half measure.

My final opinion? I adore St Petersburg as much as Moscow and would go back at any and every time possible.

Chaviar and campagne.

I did, I did actually say how much I was enjoying the night and the “chaviar and campagne”

That’s the way it came out.

But, hey, it was new year’s eve ( make that 4.00 am) in a most stunning city at a great event.

We started the night in the Canvas restaurant at the wonderful Renaissance hotel. It was Renaissance by choice, as I am a very BIG Marriott customer.

There was a seven course menu which featured Russian delights mixed with European in complete fusion. It was superb. And by that, I mean, by my own experience in many fine restaurants: superb.

Following our fine dinner, we celebrated the new year with more fine Champagne and… a very dull and sombre looking Vladamir Putin. You may think, in the US that you have a dull listless president who should keep his eyes open and his mouth shut more often. But you’ve seen nothing until you see an expert.

Of course, even now in Russia, if anyone gets wind of this article (posting) in my blog… yes, my nuts could be goners next time I go back!

We then went to the park outside of St Isaacs Cathedral for the firework display and then back to the hotel ballroom for a big band playing live swing, jazz and blues. Fantastic. More Champagne, Cuban cigars and dancing. It was classically fabulous.

Perhaps the most iconic of images from St Petersburg is the statue of Peter the Great, himself. If you can read any Russian, you will see that inscription is from Catherine the Great, dedicating it as a tribute to him.

It is wonderful to stand in the shadow of such an historic piece of sculpture. It’s also wonderful to know that, if you could see the other side of my shot, Peter is actually hiding the entrance to the Red Lion English pub which is just opposite and serves a mighty fine pint of Guinness.

Mother Russia 2

I started a lifelong love affair with Russia years ago.

Moscow is a favourite city of mine. I travel a lot, but rarely do I come across a city as magnificent and happening as Moscow.

You may not be aware of this, but Christmas is not such a big deal in Russia. The calendar is different. So Christmas actually happens on 7 January. That being the case, new year’s eve is a huge celebration.

Father frost, a close cousin of Santa Clause pops around then. Russians celebrate new year’s eve as a mixture of what we have as Christmas in the UK, collectively with the equivalent of Guy Fawks (Independence day in the States) and any other annual reason to celebrate.

It is a time of great partying and festivities. If ever you are looking for something different to do over the holidays, believe me, this is for you!

So, for my very first time, I have switched Russian lovers and come to St Petersburg for new year. And I am at a loss to describe the grandness of this city.

Just take a look at the famous Winter Palace at night to get an indication of the splendour the city offers.

The darkened figures to the right of center are my wife and our friend Alexandra. The Winter palace and Hermitage are breathtaking. My wife and I have been invited to dinner in the finest restaurant in St Petersburg, this evening.

After this and with more time tomorrow, I will explain a Russian new year, in full.

Bloggin’ heck!

I’m in the beautiful Renaissance Hotel in St Petersburg, Russia. And I’m sitting here naked at my machine, except for my Ushanka. I know! It’s not a pretty thought. But we are talking about a serious time-zone difference here.

I’m going to bed, whereas, my buddy Todd (AKA Oilman) is wide awake in Vancouver, Canada.

As I sit here, naked, except for my Ushanka and a bottle of Merlot (what else?), Todd asks me if I can stick a grand in for some competition that I shouldn’t enter.

No, I’m not sure about it either! However, my other SES team-mate, SEO superstar Greg Boser says we should stick a link to dear Matt Cutts (the non www version), who’s already number one for Matt Cutts anyway (actually, number two here in Russia, but… well, it is Russia!). But I guess if he needs to be number one for Mattritude Cuttmarine, I should help?!&*$!?

So, before I mention being naked, except for my Ushanka and a bottle of Merlot one more time.. I’m in. I pledge a grand.

Just tell me who I give the grand to? Is it Matt Cutts, Greg, Todd…?

Whatever… Drop me a note when the fun begins someone.

Bedtime for one of us. And I think it’s me!

Caught speeding!

I’m not a cars person. I’ve had cars of just about every type. However, I haven’t yet fallen in love with a car. Not like I’ve fallen in love with a computer before.

For years now I’ve been driving various models of Volvo. Not because I love Volvo, but because there is a dealership ten minutes away from where I live.

If the dealership was Mercedes, then be sure, I’d have been driving Mercedes for that period. I like the convenience of the dealership. And the fact that Chris, the guy who sold me the first one, is now a pal. At the end of each year he simply rings me and says: “I’ll have your new one ready on Friday.” And that’s it. I don’t have to think about cars at all in my life.

So, you’d think, with that lack of interest in cars, I’d probably have a lack of interest in driving, right?

Wrong?

Spending as much time as I do in cabs and planes, it’s sometimes nice just to get behind the wheel and take control yourself.

I’m going somewhere with this, by the way, just hang on in.

The problem I have, is that I always drive too fast. I’m a notorious speeder. I know I do it. I’m always in a hurry to get somewhere, is what I used to believe. So I could counter my frequent guilty conscience about speeding through traffic lights just as they’re turning red, or doing 90 miles an hour in the outside lane of the motorway, just by convincing myself it was necessary because “I had to be somewhere.”

Up until three years ago, my driving licence looked like my passport. It was completely cluttered with stamps and endorsements for just about every traffic violation, but mainly speeding. Here in the UK a speeding offence means 3 points on your licence and a 60 pound fine (about 100 dollars). But when you hit the 12 point mark – you get banned from driving and lose your licence.

So after three years of either driving more slowly, or not getting caught (or a mixture of both) I finally had a CLEAN driving licence.

Until a speed camera got me on the way into my UK office a few weeks ago. But this time I didn’t just shrug my shoulders and go “there you go again” as usual. This time I was furious. I had been caught travelling at 35 miles per hour in a 30 miles per hour zone. And they were going to fine and give me three points for that? If I’d been caught doing 90 on the motorway, as usual, fair enough. But 35 in a 30 zone. This, I thought, was ridiculous.

Then, I received a letter telling me that, if I was prepared to pay 60 pounds to complete a three hour speed awareness course, run by the Association of Chief Police Officers, my licence would remain intact.

Ah, I could feel the clean, untouched crispness of the licence already. So I was in.

Three bloody hours with a bunch of other speeders who should know better. And some police officer waving his finger around and telling us how ashamed of ourselves we should be. Well that’s what I thought it would be, anyway.

However, it turned out to be one of the most fascinating insights I’ve had of myself in as long as I can remember.

The course took place in the computer suite of a very high-tech building. A guy who was not a policeman at all, but an advanced driver, introduced us to the work of Frank McKenna, Professor in the Department of Psychology at Reading University.

Dr McKenna has prepared a number of interactive exercises we all had to go through and get marked on. First there was a detailed questionnaire about our driving habits (this was all strictly confidential) which we had to answer VERY honestly, as we were told.

So I did that. And then it was game-time. Well not really. This is where we had to do a series of driving exercises in our virtual cars. Monitors on and off we go down the high street. There were old ladies stepping into the road, cars zooming out of hidden junctions, everything you encounter on the real roads. And the computer (via our mouse movements) was scoring our observation and timing.

Needless to say, when I sat in the break and read my results, I was ashamed. Not only was my speed always “above average” my “distraction level” was above average and my “emotional” level was also “above average. In short, in the real world, I became aware of the facts that: I drive to fast; I mess around with my iPod and the sound system in the car far too much; I’m almost constantly on the phone and I sometimes let my mood determine how I’m driving (i.e. too fast if I’m stressed and annoyed with myself for being late).

At the end of the three hour session we were shown some video evidence to compound the reason we had been offered the course. All of us in the room still thinking that 35 in a 30 zone was a bit trivial to be penalized so harshly for.

The preceding statistics were horrifying. Only 20% of all collisions and fatalities actually take place on the motorways of the UK. But 80% take place in 30 mile per hour zones, such as town streets, suburbs and the like.

Then the video we were shown brought it all home. An advanced police driver placed two cones a short distance form a cardboard cut-out of a child. He drove the car until it was level with the cones either side of the road and performed an emergency stop.

At 30 miles per hour he stopped right in front of the child.

He then did the same thing again, but this time at 32 miles per hour. The breaking distance was too short and he tapped the cardboard cut-out and knocked it over. This could badly injure a child.

Finally he did the same thing again, but this time at 35 miles per hour. The breaking distance was so short he hit the cardboard cut-out and sent it flying into the air. Most certainly a collision that would be fatal.

And that’s when everyone in the room realised why we were sitting there.

The final thought we were left with was straight to the point. If it had been one of us who had killed the child and the mother asked us “why were you speeding” would the answer: “I was running late for a meeting” be of any consolation to her?

Today, I drove at 30 miles per hour in all those zones. Not 32 and certainly not 35. It’s hard because you feel like you could get out and walk quicker. It’s frustrating because people overtake you with that “jeez asshole, get a move on” look on their face. But I’m determined to use what I learned as a new year’s resolution to drive more carefully in built up areas, from now on.

Don’t you just love blogs? A place to come and bare your soul, repent and move on to something else about search engines.

And I will do. But in between, I’ll be heading to my wife’s treasured “Mother Russia” for New Year, St Petersburg style.