Message to Blue.

Joe, I hate that tattoo…

I know it’s not finished, so you’ll have to do that. But if you get one more like it – I’ll chin you! (Chin you is Geordie for “Chin you” for my non Geordie visitors)

I’m watching you boy…

A guaranteed number one listing at Google!

I’ve been burning up my keyboard for the past two weeks none stop writing. So I’ve had little time to read any of the latest news around the various other blogs, forums etc. So, maybe this has been covered in great detail elsewhere. But I had to just quickly break and blog this when I saw it a few minutes ago. I certainly haven’t seen this one in the States. However, it may have been the talk of the industry in the UK while I’ve been away for all I know. Still worth a mention though.

I was researching some stuff at Google UK and noticed a new little feature at the bottom of the page on many of the searches I did. I did a search for – digital cameras – to test how “universal” the feature is.

Take a look at the screenshot below at the very last item.(Click on the image to make it larger)

And now take a look at what happens when you click the plus sign.

Yes, you get to input the URL of a favourite page on the query subject, click the button and , of course, you’re taken to your Google account to log in to your personalized search. Next time you search for digital cameras, your favourite page is up top with a little marker.

I’ve written a great deal about end user data and how in search it’s mainly implicit data, but explicit would be much more useful. What a neat little way to get someone to be explicit.

Hehe! Now it is possible to guarantee a number one hit at Google 🙂

Tom Jones, Muhammad Ali and Kim Davis…

Last weekend we had a family get-together at my brother’s house. Because of my travel schedule, I haven’t been able to get to any of the recent clan gatherings. So this is the first time I’ve been together with the family in recent times with no funeral involved

I hadn’t seen my late brother’s wife Emma, since his funeral. So it was great to see her and my nephew Andrew on a much less sombre occasion. Emma and I talked a lot about Paul. She talked about his obsession for collecting and hoarding things. And then completely surprised me with a file she had found in amongst his things, which was packed with stuff of my father’s which he had filed away and forgotten about.

It was like entering a time machine. So many old photos of my parents and so many press clippings and Dad’s memorabilia.

One or two things just leapt out at me though. Back in the sixties my Dad was a pal of Tom Jones. He was very young then and just getting a taste of the truly international stardom coming his way. His wife Linda became friends with my mother and Paul, Stephen and I became pals with Tom’s son, Mark.

And so it was, in the summer of 1968 (I think?) we ended up on holiday together on the beautiful Mediterranean island of Majorca (Mallorca). The picture below shows my late uncle Peter (second from left) my parents (third and fourth from left) and Tom Jones and his wife Linda at the top of the table.

What a night that was. I remember my brothers and I (and Tom’s son) weren’t old enough to go to the night club with them. But the following day, I remember they all had huge hangovers!

Later in life, Tom’s career took a little downward turn. But when his manager died, it was his son Mark who took over. And this transformed his career and brought him back big time with his cover of Prince’s song, Kiss. I haven’t heard from Mark since my father’s funeral. But even then, we both had great memories of that wonderful holiday together all those years ago.

My Dad was a real character. A wonderful story teller and downright great guy. He was a stinking parent. And he knew that. But when I was old enough to start hanging with him, I realized what a great personality he was and what a fantastic sense of humour he had (very zany). So, back in the day, when he was hanging with all of his show-biz pals, I got to meet many of them myself.

I remember him hanging with Muhammad Ali when he used to come into the UK. My father’s long time friend was a guy called Johnnie Walker (no relation to the whisky) and he was an amateur boxer. When he was in the navy, he won some major trophy trophy three times in a row. This was really something special and much admired by Ali. So he became friends with Johnnie, and in turn, my old Dad too. I found this wonderful pic of my Dad and Ali back in the early seventies I guess. Nice suit, Dad. Just finished your audition for Starsky and Hutch had you 🙂

I really got emotional when I came across the pics and press clippings of a young girl by the name of Kim Davis. Way back in the mid to late sixties, my Dad discovered a very talented young singer. Of mixed race, she lived in a pretty run-down area of the city. Long story short, my Dad took her in as manager and father figure. And so it was, I acquired my unofficially adopted sister.

Kim was a beautiful soul. We loved to listen to music together and made albums full of pictures and press clippings of our favourite stars. We were both huge Dusty Springfield fans (and later we both got to meet her).

Over a couple of years, Kim’s singing became more and more mature and professional. She formed a band with some local guys and went on the road as Kim and The Kinetics. I used to love to go and hang with her when she and the band were rehearsing. I was learning to play the drums at the time and the band would often let me jam with them.

But most of all, I used to love to watch my big sister live with an audience. She was a complete babe and the guys loved her. I was so proud of her. And I was broken hearted when, just as she had her first top 40 hit, she died of a brain tumour. So young. So talented. And such a loss. I cried a river.

I was never able to track any of Kim’s records down. They all seemed to have disappeared after she died. So imagine my surprise and delight, when amongst all of the old stuff I was rummaging through at the weekend, I found one of her records inside a battered cardboard envelope.

At Christmas, I treated myself to a USB turntable. It’s a turntable you connect directly to your computer and converts your old vinyl records into mp3 files. As soon as I got back home I had Kim’s only top 40 hit playing on my iPod almost within minutes. And I played it over and over again. It was so great to hear her voice again, and a million memories of when we were young came flooding back to me.

So for the very first time, in who knows how many years, my family, friends and people who knew Kim can now hear her again, in digital format, just by clicking “Are you ready for love.”

Sex, drugs rock and… Jaron Schaechter!

No innuendo going on here. It just turns out that, my friend and client (project manager supreme with Accenture) is now blogging about Amsterdam. And Amsterdam, as we all know is famous (make that infamous) for more than just cheese 😉

Jaron has taken up something called wakeboarding. This looks hugely adventurous to someone like me, where simply waking up can sometimes be a challenge.

As Jaron is a novice blogger, he checked out quite a few other bogs for content before he started his. He made the, not so startling discovery, that a lot of blogs are full of crap. Now, we can all be responsible for a little bit of that, I’m sure. Not every post a blogger makes is going to sound like Einstein or Shakespeare on steroids. However, he (and many others in this industry) could do well to cast an eyeball or two over this little gem. Can’t say I agree with everything in there. But there’s a whole lot that I do. And it’s very well written.

Of course, now that he’s chasing some quality link data from bloggers, I think I can help. Get Lisa Barone and Andy Beal to link to you 🙂

But seriously… remember, you need good descriptive anchor text around all of your links. And I can certainly help there with a keyphrase you should be number one at Google for get the drinks in Jaron, it’s your round 🙂

SES London 2008

I’m proud, privileged and honored, to say the least, about being appointed as chair and host of next year’s SES, London.

Danny Sullivan and Chris Sherman have set the bar pretty high for what is the premier search marketing show in the UK. So it’s up to me to keep the pace. And I’m certainly looking forward to adding new and interesting topics, speakers and panels.

Of course, if you have any ideas you’d like to pitch yourself, or comments on previous shows, then please feel free to post them here. Or if you prefer to go direct, you can get me here:

seslondon gmail.com

Thanks to Kevin Ryan and Rory Brown at Incisive for your support. I’m sincerely looking forward to working with you both, as well as Stew Quealy, Marilyn Crafts and the rest of the SES team.

The organic/paid switcheroo…

In my ClickZ column today, I’ve written about Universal search again. In particular, I showed a couple of examples of a video result for Dove. But more interestingly, a commercial result on the organic side of the page.

However, as I wrote the column when I was in Los Angeles last week, I noticed that the results in the UK are very different. Fortunately, I took a screenshot of the search for – bourne ultimatum – and as you can see, it’s most certainly a commercial result on the left hand side of the page.

Yup, clearly marked “Google Promotion” and just a little scary. I’ve suggested in my column that, it may happen that for purely commercial queries, we may start to see commercial results on the left hand side of the page, with a little list of those blue organic links on the right hand side.

Crazy thought… or not?

“Welcome to the hotel California…”

Perhaps not the same hotel the Eagles sang about. But most certainly California. I have to say, I’m warming to my new second home very quickly. But I do miss my number one home and the wife, I believe, I have there. Well, she was there when I left, so I’m kind of hoping she’ll still be there when I get back.

The first thing I did was meet up with up with one of my oldest and closest friends…

And not only that, I managed to meet and corrupt a brand new friend (he was well on the way to corruption at his own speed, I should add) who just happened to be taking the Bruce Clay SEO Training Course. Yes, Redboot’s very own Simon Heseltine. Another Brit cultivating an American accent. But I could tell he was a Brit from the first minute. I think it was the way he said “hey up lad, hast thou got right time?”

Yep, very American in a Yorkshire, Lancashire, Virginia sort of way.

Simon… Get the beers in mate, it’s your round!

LSI, true or lie?

I’ve mentioned a number of times that, five years ago, in the second edition of my book I wrote about latent semantic indexing (LSI) and referred to some papers available at the time. Of course, Susan Dumais of Microsoft (just search for her) was the instigation of my research into the subject. However, the most important paper I read was by another well known researcher (now attached to Google) about LSI as applied to link anchor text.

Of course, if you take the whole notion of LSI and apply it on a document-by-document basis, it’s going to take a lot of processing time. But if you apply it to a separate corpus made entirely from link anchor text and a connectivity server, then, perhaps, you reduce the overhead. I’ll bow to Dr Edel Garcia to correct me here if wrong. But local ranking using link anchor text is something I believe all search engines rely on to reduce overhead anyway.

LSI has its place. PageRank has its place. On a page-by-page basis they would work. But neither has developed into a sub-zero second response, in my opinion. Does that mean search engines can’t use them? Not at all. There are elements of every known discipline in science that you can adapt and apply in different ways. I believe the co-occurrence theories of Dr Edel Garcia are much more applicable in an heterogeneous corpus such as the web and link anchor text. Whereas, I believe that in an homogenous environment such as a digital library or CD ROM, for instance, LSI is an ideal method (response time not critical) of not missing relevant documents simply because they didn’t have all of the query keywords included on the page.

Can you optimize in the SEO sense around LSI? Well, the first step is you’d need to know what it is. And I have no idea why SEOs who have no idea what it is resort to just adding it into their promotional blurb, or vanity posts and give the industry such a bad name at times.

If you know what it is and have a method of optimizing around it, step out now. Now is the time to prove you’re not just doing the usual thesaurus lookup. And if you don’t know what it is and you’re just talking about it… Then shut up!

My ClickZ column invites anyone to take part in a little survey about what is, and what isn’t LSI. What do you think?

Blood diamond… not…

Due to a slight problem with my flight booking… 🙂

I think I’ll stay in the UK.

Yes, I was looking forward to my first South Africa experience, but…

It means that, I’ll have to sorely suffer some time at my local pub. Yes, spend the whole Sunday afternoon there. What? What?

Look, my wonderful BlackBerry Pearl takes great shots of people, er, drinking and reading the Sunday papers…

Er, clients, in particular Jaron, I do have a print out of the OpCo reports hidden inside the Sunday Times. Well, you never know who’s looking, do you 😉

I love my pub… almost as much as my wife… OK , OK, My wife’s almost up there with my local pub, I mean 😉

Here’s my local – well, wouldn’t you just love it?