Author Archives: Mike Grehan

Inside Marketing E2

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The second show in a new series called “Inside marketing with Mike Grehan” and the second special feature, focus edition of “SEO-to-Go.” It’s a blockbuster like the first with no less than four super-smart SEO minds. Special guest Fabrice Canel of Microsoft Bing provides great SEO information that comes from so many years of seeing data from a search engine POV. Leading practitioners and consultants Thiago Prado from SAP, Nichola Stott from Semrush and SEO veteran Chris Boggs from Web Traffic Advisors are all on the panel. It’s another must-see for the SEO community.

Inside Marketing Video Show Launch

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Well, it took a while but I’ve launched my new video show, “Inside Marketing.” It’s a good way to start the new year and what blockbuster of a show it is to launch with. As part of the series, I have a special feature called “SEO-to-Go” and that’s what we’re starting with. And I have no less than five of the industry’s top minds on my panel. It’s a bit of a squeeze to get everyone in. But thanks to Aleyda Solís, Cindy Krum, Michael King, Ryan Jones and special guest John Mueller from Google. If you love SEO, you’ll love this!

Chelsea Digital Launch Video

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Earlier this year I decided to take a break and have a short sabbatical. Just to chill and decide what I wanted to do next. There’s a much longer story that goes with this, but as it’s such an exciting time in marketing again – I decided it was time to have my own agency again. And so, I acquired one. A very cool but small boutique search and performance marketing agency based in New York City.

Mike Grehan Chats to Kevin Rowe at Pubcon, Austin about a New Initiative.

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At the recent Pubcon Conference in Austin, Texas, Mike Grehan chatted with Kevin Rowe, CEO and founder of Purelinq based in Miami. Instead of just talking about the business of SEO generally, Kevin explained an initiative he was starting. It’s all based on that huge amount of plastic waste floating in our oceans. Find out how you can help by turning it into your company’s promotional swag!

Mike Grehan in conversation with Duane Forrester & Ryan Jones at Pubcon, Austin.

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Duane Forrester from Yext and Ryan Jones from Razorfish are truly industry stalwarts, recognized experts and just darned good fun to hang out with. Over the years we’ve been able to get together and chat, have a few beers, dissect the industry and then put it back together again. However, due to that pesky pandemic that got in the way, we hadn’t seen each other for years. So, yes we talked a little about the pandemic – and then tons about the industry. With a whole lot of that being about AI, ChatGPT and Machine Learning. There was also a little technical surprise in the middle, when cameras flickered on and off as well as microphones. But out of the blackness created, Mike found a way to use his own form of artificial intelligence to fix it and get things going again.

Mike Grehan in conversation with Lily Ray at Pubcon Austin

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Lily Ray from Amsive Digital is one of the most recognized faces in the SEO industry. She’s an expert analyst and commentator on industry happenings and a world traveler to boot. And it turns out that apart from the SEO industry Mike and Lily have more in common. Not only do they only live a few miles from each other, Mike was a radio DJ in a former life and also a drummer in a band before that. And yes, Lily is also a drummer and a DJ – not only that, but she also built her own nightclub in the basement of her house in Brooklyn. But the conversation, as were other, has a lot about AI, ChatGPT Machine Learning and the effect it’s all having on the industry.

Mike Grehan Chats to Fabrice Canel from Microsoft Bing

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Fabrice Canel is well recognized in the industry as the face of Microsoft Bing. Having been with Microsoft for twenty-seven years he’s played many roles in the company. But now, as he says, his mission is to index the entire web. The conference had a whole lot of conversations going on about ChatGPT. And, of course, with the recent integration of ChatGPT into Bing search, Fabrice’s keynote was much anticipated. He and Mike chatted about his time at Microsoft, and more importantly IndexNow an initiative to speed up the entire indexing process and feed fresh content into the ChatGPT function.

Mike Grehan in conversation with Gary Illyes at Pubcon, Austin

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Gary Illyes is Developer Advocate at Google, but that’s one of the areas he’s involved in. During his time there he’s worked on indexing, ranking  and other areas of Google’s search engine function. He’s also very much a recognized figure at industry conferences and events and is keen to help as many SEOs as possible buy answering as many questions as possible when he can. Mike was surprised to discover that Gary had actually been a journalist at one time and was also a diving instructor. There was much to talk about – including, obviously AI, ChatGPT generally and other areas of Machine Learning.

Mike Grehan Chats to Brett Tabke at Pubcon, Austin

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At the recent Pubcon Conference in Austin, Texas, Mike Grehan chatted with Pubcon founder Brett Tabke. Both Mike and Brett have been in involved in SEO since it was a sprouting cottage industry. And at one time were friendly competitors in the conference space when Mike was publisher of SearchEngineWatch and ClickZ as well as producer of SES Conference & Expo (SES- sounds familiar!). Here they chat and catch up about the conference industry as well as Brett’s excellent keynote presentation on all things AI, Machine Learning and ChatGPT related

Pubcon, Austin With Martha van Berkel

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At the recent Pubcon Conference in Austin, Texas, SES-TV host Mike Grehan sat down to chat with Martha van Berkel, CEO of SchemaApp. Schema is all about structured data and Martha is a leading expert in the field of applying Schema to large enterprise level web sites. And structured data is perfect for applying machine learning. With all of the talk about AI in SEO this is the perfect starting point for your web site. Take a listen – take Martha’s advice.