Author Archives: Mike Grehan

Learn more from SEO experts right now. And then meet them in-person at SMX in Boston 11-13 June

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It’s another SEO-to-Go special. And this time, very special as it’s brought to you courtesy of leading industry conference SMX Advanced in Boston June 11th to 13th. My fabulous guests this time are Danny Goodwin, Editorial Director of both Search Engine Land and Search Marketing Expo (SMX) and two top speakers from the show, the fabulous Dawn Anderson, and just as fabulous, Mordy Oberstein. Don’t miss this one to find out what’s happening in the industry generally and also take a deep dive into the conference agenda, with so many fabulous sessions featuring thought leaders from around the industry and around the world. If you haven’t already registered for the show, watch this and I fell sure you certainly will. I’m much looking forward to meeting everyone live and in person in Boston. Watch the show and then I’m sure I’ll see you there.

Inside Marketing SEO-to-Go Special – Advice and tips from experts in publishing and News SEO

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Here’s another SEO treat. One more Inside Marketing/SEO-to-Go special. And I am blessed again to have four experts in the field of SEO and Publishing, or more specifically, News SEO. There are so many changes taking place in the SEO industry, it’s fair to say, SEO may not be dead, but maybe it just shouldn’t be called that anymore.

What makes publishing a really difficult sector to be in? Well, my expert panels describe the “speed” required to make sure that Google and other search engines have the freshest content. And when you’re chasing the TV news from one of the most recognized news brands, speed is what you need.

And what about AI and content creation? For news organizations where content is the product, not a strategy, how should you take advantage (or not) of AI sources and resources to automate content creation?

What about those AI Overviews, what needs to be done to get your brand headline in that space? And what about ROI on SEO? If we get zero-click results and AI Overviews not generating much click action, how do we monetize our content? All this and so much more fabulous conversation with my guests:

  • John Shehata, CEO, Founder of NewzDash, GDdash, News & Editorial SEO Summit (NESS)
  • Maddie Shepherd, Director, SEO, CBS News
  • Barry Schwartz, News Editor, Search Engine Land
  • John Barnes, Chief Digital Officer at William Reed, Chairman of PPA Digital Collective and AI Taskforce

So much great information from genuine industry experts! So ,what you waiting for? Jump right in!

Inside Marketing – AI in Marketing: Friend of Foe (or both)?

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Here I am back again with another “Inside Marketing” show. This time the conversation is all about AI in Marketing. Friend or foe – or both? It’s a fact to be sure – there’s no way we can talk about ANY aspect of marketing without the words “artificial intelligence” (or simply AI) being front and center. And there are varying views on the subject. For many it’s a technological blessing that increases productivity and efficiency.

For others, like people in the creative industry who feel their jobs are being threatened. So many marketers think they can do creative work without them just by a prompt here and a prompt there and suddenly, graphics, videos and copywriting are being cranked out by AI assistants. But is that true? Professional Marketers you won’t want to miss this.

Collectively my guests are expert marketers, best selling authors, leading consultants in AI and technology developers. Jump in to hear some informative and entertaining conversation with Jennifer Jones-Mitchell, Jim Sterne, Kevin Lee and David Berkowitz. Much gratitude to you all for sharing your expert wisdom and your precious time.

Inside Marketing E2

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The second show in a new series called “Inside marketing with Mike Grehan” and the second special feature, focus edition of “SEO-to-Go.” It’s a blockbuster like the first with no less than four super-smart SEO minds. Special guest Fabrice Canel of Microsoft Bing provides great SEO information that comes from so many years of seeing data from a search engine POV. Leading practitioners and consultants Thiago Prado from SAP, Nichola Stott from Semrush and SEO veteran Chris Boggs from Web Traffic Advisors are all on the panel. It’s another must-see for the SEO community.

Inside Marketing Video Show Launch

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Well, it took a while but I’ve launched my new video show, “Inside Marketing.” It’s a good way to start the new year and what blockbuster of a show it is to launch with. As part of the series, I have a special feature called “SEO-to-Go” and that’s what we’re starting with. And I have no less than five of the industry’s top minds on my panel. It’s a bit of a squeeze to get everyone in. But thanks to Aleyda Solís, Cindy Krum, Michael King, Ryan Jones and special guest John Mueller from Google. If you love SEO, you’ll love this!

Chelsea Digital Launch Video

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Earlier this year I decided to take a break and have a short sabbatical. Just to chill and decide what I wanted to do next. There’s a much longer story that goes with this, but as it’s such an exciting time in marketing again – I decided it was time to have my own agency again. And so, I acquired one. A very cool but small boutique search and performance marketing agency based in New York City.

Mike Grehan Chats to Kevin Rowe at Pubcon, Austin about a New Initiative.

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At the recent Pubcon Conference in Austin, Texas, Mike Grehan chatted with Kevin Rowe, CEO and founder of Purelinq based in Miami. Instead of just talking about the business of SEO generally, Kevin explained an initiative he was starting. It’s all based on that huge amount of plastic waste floating in our oceans. Find out how you can help by turning it into your company’s promotional swag!

Mike Grehan in conversation with Duane Forrester & Ryan Jones at Pubcon, Austin.

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Duane Forrester from Yext and Ryan Jones from Razorfish are truly industry stalwarts, recognized experts and just darned good fun to hang out with. Over the years we’ve been able to get together and chat, have a few beers, dissect the industry and then put it back together again. However, due to that pesky pandemic that got in the way, we hadn’t seen each other for years. So, yes we talked a little about the pandemic – and then tons about the industry. With a whole lot of that being about AI, ChatGPT and Machine Learning. There was also a little technical surprise in the middle, when cameras flickered on and off as well as microphones. But out of the blackness created, Mike found a way to use his own form of artificial intelligence to fix it and get things going again.

Mike Grehan in conversation with Lily Ray at Pubcon Austin

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Lily Ray from Amsive Digital is one of the most recognized faces in the SEO industry. She’s an expert analyst and commentator on industry happenings and a world traveler to boot. And it turns out that apart from the SEO industry Mike and Lily have more in common. Not only do they only live a few miles from each other, Mike was a radio DJ in a former life and also a drummer in a band before that. And yes, Lily is also a drummer and a DJ – not only that, but she also built her own nightclub in the basement of her house in Brooklyn. But the conversation, as were other, has a lot about AI, ChatGPT Machine Learning and the effect it’s all having on the industry.

Mike Grehan Chats to Fabrice Canel from Microsoft Bing

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Fabrice Canel is well recognized in the industry as the face of Microsoft Bing. Having been with Microsoft for twenty-seven years he’s played many roles in the company. But now, as he says, his mission is to index the entire web. The conference had a whole lot of conversations going on about ChatGPT. And, of course, with the recent integration of ChatGPT into Bing search, Fabrice’s keynote was much anticipated. He and Mike chatted about his time at Microsoft, and more importantly IndexNow an initiative to speed up the entire indexing process and feed fresh content into the ChatGPT function.