Monthly Archives: April 2025

Inside Marketing SEO-to-Go Special – Advice and tips from experts in publishing and News SEO

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Here’s another SEO treat. One more Inside Marketing/SEO-to-Go special. And I am blessed again to have four experts in the field of SEO and Publishing, or more specifically, News SEO. There are so many changes taking place in the SEO industry, it’s fair to say, SEO may not be dead, but maybe it just shouldn’t be called that anymore.

What makes publishing a really difficult sector to be in? Well, my expert panels describe the “speed” required to make sure that Google and other search engines have the freshest content. And when you’re chasing the TV news from one of the most recognized news brands, speed is what you need.

And what about AI and content creation? For news organizations where content is the product, not a strategy, how should you take advantage (or not) of AI sources and resources to automate content creation?

What about those AI Overviews, what needs to be done to get your brand headline in that space? And what about ROI on SEO? If we get zero-click results and AI Overviews not generating much click action, how do we monetize our content? All this and so much more fabulous conversation with my guests:

  • John Shehata, CEO, Founder of NewzDash, GDdash, News & Editorial SEO Summit (NESS)
  • Maddie Shepherd, Director, SEO, CBS News
  • Barry Schwartz, News Editor, Search Engine Land
  • John Barnes, Chief Digital Officer at William Reed, Chairman of PPA Digital Collective and AI Taskforce

So much great information from genuine industry experts! So ,what you waiting for? Jump right in!

Inside Marketing – AI in Marketing: Friend of Foe (or both)?

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Here I am back again with another “Inside Marketing” show. This time the conversation is all about AI in Marketing. Friend or foe – or both? It’s a fact to be sure – there’s no way we can talk about ANY aspect of marketing without the words “artificial intelligence” (or simply AI) being front and center. And there are varying views on the subject. For many it’s a technological blessing that increases productivity and efficiency.

For others, like people in the creative industry who feel their jobs are being threatened. So many marketers think they can do creative work without them just by a prompt here and a prompt there and suddenly, graphics, videos and copywriting are being cranked out by AI assistants. But is that true? Professional Marketers you won’t want to miss this.

Collectively my guests are expert marketers, best selling authors, leading consultants in AI and technology developers. Jump in to hear some informative and entertaining conversation with Jennifer Jones-Mitchell, Jim Sterne, Kevin Lee and David Berkowitz. Much gratitude to you all for sharing your expert wisdom and your precious time.