Future Proofing Your Search Marketing Strategy.

I've been working on something called a thought paper (as opposed to white paper). It's a document which encapsulates some of the thoughts I've had about the future of search marketing. And kind of acts as a precursor to the new book due in spring 2009.

I've written about it today in my ClickZ column. And I've already received a lot of advance feedback from friends and colleagues in the industry.

Soooooo, I'd be very interested to get feedback from anyone who happens by this blog every now and again.

It's free and you can download it here.

I hope it prompts a few thoughts of your own!