Matt Cutts.

He is as honest and genuine as they come. And last week, at Webmaster World, Matt Cutts and I got together and recorded a wonderfully information packed interview for a new audio project I'm working on.

I played some clips from it at ad:tech and I had a huge number of requests for copies of them. But, there's more. I needed some more information from Matt, so he was kind enough to invite me to the Googleplex to do another hour and hang with him for a little while.

I have to say, he is just the easiest guy ever to interview. So relaxed, knowledgeable and... don't be offended by this, Matt - nice! I know some people hate nice, but there's no better word for him. For those who don't know Matt, I took this pic of him right after our interview at the plex.

There are links to clips from my "Matt sessions" in my ClickZ column. I'll write more about the column on Monday when it's published. The last column received a huge amount of response. HUGE! But I have to say, I was very fucking pissed off with some of the worthless criticism it received from a bunch of snide commentators with nothing constructive to contribute. I do wish some people in this industry would just grow up.

Thank you very much to a certain "class" lady who rectified a thread which went completely wrong. And also to the moderator of same forum who wrote and apologized for his own snide comments.

I'll comment more when my ClickZ follow-up is published.