"...hello pull."

Google to Acquire dMarc Broadcasting.

"Google is committed to exploring new ways to extend targeted,measurable advertising to other forms of media," said Tim Armstrong,vice president of Advertising Sales, Google. "We anticipate that this acquisition will bring new ad dollars and accountability to radio by combining Google's expansive network of advertisers with dMarc's talented team and innovative radio advertising technology. We lookforward to working together to continue to grow and improve the ecosystem of the radio industry."

With press ads, radio and no doubt TV on the way... all I can say is: Integrated Marketing Communications.